Evaluating media/medium

Choosing the right media/medium is an integral part of effective and efficient communications. Each medium has its own advantage and disadvantage and so too in its own right, each media. As educators we must first examine - What message are we trying to convey? and evaluate the media/medium which will get our message across to our learners without becoming distorted. Albeit that everyone interprets differently, careful construction of what we say is just as vitally important as how we say it.